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Generation Colour
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Generation Colour
Generation Colour
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Product Finder
  1. All Product Lines
  2. Colour and Care Masks
  3. Colour + Lift
  4. Colour + Moisture
  5. Intense Colour
  6. Intense Lightener
  7. Lightener + Twist
  8. Live Drops
  9. LIVE Men
  10. Pretty Pastels
  11. Silver Shampoo
  12. Ultra Brights for Brunettes
  13. Ultra Brights or Pastel
  14. Urban Metallics

Colour and Care Masks

LIVE Colour and Care is a range of 5 minute hair masks suitable for bleached to light brown hair. The formula delivers 3 effects in just 1 product: anti-yellow effect, semi-permanent colour change and intensive care coconut oil. 

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COLOUR + LIFT

Achieve intense and radiant colour designed specifically for dark hair. Our 2 in 1 formula lightens and colours ark hair in a single step, for a pop of colour and up to 3 levels of lift. 

View details

Colour + Moisture

Every hair type and texture can finally indulge in their favourite tints and tones. Achieve irresistible, vibrant, long-lasting colour results with brilliant shine. 

View details

INTENSE COLOUR

The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth and shine of the hair colour. Fade resistant whilst also covering greys. 

View details

Intense Lightener

Achieve crystal-clear blonde without brassiness and unwanted yellow tones. Our brightening oil booster allows you to achieve up to 9 levels of lift.  

View details

Lightener + Twist

Choose from 3 colours to give your blonde a pastel twist. Lightening hair up to 4 levels, the 2 in 1 formula contains pastel pigments pre-mixed with lightening cream so you can achieve your dreamy look in 1 step. 

View details

Live Drops

LIVE Colour Drops are a range of semi-permanent, customisable and intermixable vegan colours suitable for bleach blonde to dark blonde hair.  

View details

LIVE Men

Adapt, adjust or totally re-invent your look. The semi-permanent shades are perfect for a short-term change while the permanent shades offer natural, longer-laasting colour with grey coverage. 

View details

Pretty Pastels

LIVE Pretty Pastels is a range of semi-permanent hair dyes designed for bleached, blonde to light blonde hair. Express your colour creatively by adding as an all-over pastel hue or as subtle streaks. 

View details

Silver Shampoo

Discover the silicone-free and strengthening LIVE Silver Shampoo. The formula with cold violet pigments fights against yellow undertones on blonde, grey or white hair. 

View details

Ultra Brights for Brunettes

LIVE Ultra Brights for Brunettes is a range of semi-permanent hair dyes designed for dark blonde to medium brown hair. Express your colour creatively with bright shades on darker hair. 

View details

Ultra Brights Or Pastel

Choose to Ultra Bright with intense colour vibrancy or mix your Ultra Brights with any conditioner to give a custom pastel shade. 

View details

Urban Metallics

Create metallic tones with the intense and vibrant colours of Urban Metallics. With a built-in metallic shine booster for maximum colour depth and a metallic shine. 

View details

Colour and Care Masks

LIVE Colour and Care is a range of 5 minute hair masks suitable for bleached to light brown hair. The formula delivers 3 effects in just 1 product: anti-yellow effect, semi-permanent colour change and intensive care coconut oil. 

View details

COLOUR + LIFT

Achieve intense and radiant colour designed specifically for dark hair. Our 2 in 1 formula lightens and colours ark hair in a single step, for a pop of colour and up to 3 levels of lift. 

View details

Colour + Moisture

Every hair type and texture can finally indulge in their favourite tints and tones. Achieve irresistible, vibrant, long-lasting colour results with brilliant shine. 

View details

INTENSE COLOUR

The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth and shine of the hair colour. Fade resistant whilst also covering greys. 

View details

Intense Lightener

Achieve crystal-clear blonde without brassiness and unwanted yellow tones. Our brightening oil booster allows you to achieve up to 9 levels of lift.  

View details

Lightener + Twist

Choose from 3 colours to give your blonde a pastel twist. Lightening hair up to 4 levels, the 2 in 1 formula contains pastel pigments pre-mixed with lightening cream so you can achieve your dreamy look in 1 step. 

View details

Live Drops

LIVE Colour Drops are a range of semi-permanent, customisable and intermixable vegan colours suitable for bleach blonde to dark blonde hair.  

View details

LIVE Men

Adapt, adjust or totally re-invent your look. The semi-permanent shades are perfect for a short-term change while the permanent shades offer natural, longer-laasting colour with grey coverage. 

View details

Pretty Pastels

LIVE Pretty Pastels is a range of semi-permanent hair dyes designed for bleached, blonde to light blonde hair. Express your colour creatively by adding as an all-over pastel hue or as subtle streaks. 

View details

Silver Shampoo

Discover the silicone-free and strengthening LIVE Silver Shampoo. The formula with cold violet pigments fights against yellow undertones on blonde, grey or white hair. 

View details

Ultra Brights for Brunettes

LIVE Ultra Brights for Brunettes is a range of semi-permanent hair dyes designed for dark blonde to medium brown hair. Express your colour creatively with bright shades on darker hair. 

View details

Ultra Brights Or Pastel

Choose to Ultra Bright with intense colour vibrancy or mix your Ultra Brights with any conditioner to give a custom pastel shade. 

View details

Urban Metallics

Create metallic tones with the intense and vibrant colours of Urban Metallics. With a built-in metallic shine booster for maximum colour depth and a metallic shine. 

View details

Colour and Care Masks

LIVE Colour and Care is a range of 5 minute hair masks suitable for bleached to light brown hair. The formula delivers 3 effects in just 1 product: anti-yellow effect, semi-permanent colour change and intensive care coconut oil. 

View details

COLOUR + LIFT

Achieve intense and radiant colour designed specifically for dark hair. Our 2 in 1 formula lightens and colours ark hair in a single step, for a pop of colour and up to 3 levels of lift. 

View details

Colour + Moisture

Every hair type and texture can finally indulge in their favourite tints and tones. Achieve irresistible, vibrant, long-lasting colour results with brilliant shine. 

View details

INTENSE COLOUR

The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth and shine of the hair colour. Fade resistant whilst also covering greys. 

View details

Intense Lightener

Achieve crystal-clear blonde without brassiness and unwanted yellow tones. Our brightening oil booster allows you to achieve up to 9 levels of lift.  

View details

Lightener + Twist

Choose from 3 colours to give your blonde a pastel twist. Lightening hair up to 4 levels, the 2 in 1 formula contains pastel pigments pre-mixed with lightening cream so you can achieve your dreamy look in 1 step. 

View details

Live Drops

LIVE Colour Drops are a range of semi-permanent, customisable and intermixable vegan colours suitable for bleach blonde to dark blonde hair.  

View details

LIVE Men

Adapt, adjust or totally re-invent your look. The semi-permanent shades are perfect for a short-term change while the permanent shades offer natural, longer-laasting colour with grey coverage. 

View details

Pretty Pastels

LIVE Pretty Pastels is a range of semi-permanent hair dyes designed for bleached, blonde to light blonde hair. Express your colour creatively by adding as an all-over pastel hue or as subtle streaks. 

View details

Silver Shampoo

Discover the silicone-free and strengthening LIVE Silver Shampoo. The formula with cold violet pigments fights against yellow undertones on blonde, grey or white hair. 

View details

Ultra Brights for Brunettes

LIVE Ultra Brights for Brunettes is a range of semi-permanent hair dyes designed for dark blonde to medium brown hair. Express your colour creatively with bright shades on darker hair. 

View details

Ultra Brights Or Pastel

Choose to Ultra Bright with intense colour vibrancy or mix your Ultra Brights with any conditioner to give a custom pastel shade. 

View details

Urban Metallics

Create metallic tones with the intense and vibrant colours of Urban Metallics. With a built-in metallic shine booster for maximum colour depth and a metallic shine. 

View details

Colour and Care Masks

LIVE Colour and Care is a range of 5 minute hair masks suitable for bleached to light brown hair. The formula delivers 3 effects in just 1 product: anti-yellow effect, semi-permanent colour change and intensive care coconut oil. 

View details

COLOUR + LIFT

Achieve intense and radiant colour designed specifically for dark hair. Our 2 in 1 formula lightens and colours ark hair in a single step, for a pop of colour and up to 3 levels of lift. 

View details

Colour + Moisture

Every hair type and texture can finally indulge in their favourite tints and tones. Achieve irresistible, vibrant, long-lasting colour results with brilliant shine. 

View details

INTENSE COLOUR

The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth and shine of the hair colour. Fade resistant whilst also covering greys. 

View details

Intense Lightener

Achieve crystal-clear blonde without brassiness and unwanted yellow tones. Our brightening oil booster allows you to achieve up to 9 levels of lift.  

View details

Lightener + Twist

Choose from 3 colours to give your blonde a pastel twist. Lightening hair up to 4 levels, the 2 in 1 formula contains pastel pigments pre-mixed with lightening cream so you can achieve your dreamy look in 1 step. 

View details

Live Drops

LIVE Colour Drops are a range of semi-permanent, customisable and intermixable vegan colours suitable for bleach blonde to dark blonde hair.  

View details

LIVE Men

Adapt, adjust or totally re-invent your look. The semi-permanent shades are perfect for a short-term change while the permanent shades offer natural, longer-laasting colour with grey coverage. 

View details

Pretty Pastels

LIVE Pretty Pastels is a range of semi-permanent hair dyes designed for bleached, blonde to light blonde hair. Express your colour creatively by adding as an all-over pastel hue or as subtle streaks. 

View details

Silver Shampoo

Discover the silicone-free and strengthening LIVE Silver Shampoo. The formula with cold violet pigments fights against yellow undertones on blonde, grey or white hair. 

View details

Ultra Brights for Brunettes

LIVE Ultra Brights for Brunettes is a range of semi-permanent hair dyes designed for dark blonde to medium brown hair. Express your colour creatively with bright shades on darker hair. 

View details

Ultra Brights Or Pastel

Choose to Ultra Bright with intense colour vibrancy or mix your Ultra Brights with any conditioner to give a custom pastel shade. 

View details

Urban Metallics

Create metallic tones with the intense and vibrant colours of Urban Metallics. With a built-in metallic shine booster for maximum colour depth and a metallic shine. 

View details

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